Effective Writing Skills for Public Relations and Online Public Relations: A Practical Guide

📚Effective Writing Skills for Public Relations John Foster Effective Writing Skills for Public Relations is a reference source on style and presentation with tips on making the best use of written communication.В It gives advice on how to write concisely using jargon-free language while avoiding overused words and phrases.В It includes adviceВ on policing house style with attention toВ punctuation, headlines, captions, and overall consistency.В Readers will also find help on public speaking, pronunciation and the standard writing skills needed in the office. 📚Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media (PR in Practice) David Phillips, Philip Young The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself.This thoroughly revised second edition of Online Public Relations shows readers how to use this potent and energizing medium intelligently and effectively. David Phillips explores the growth of social media sites such as Facebook, MySpace, Bebo, Flickr etc, and of virtual environments, virtual communities, information sharing sites and blogs. PR practitioners must explore how these new technologies and new ways of thinking can help them get their messages across. They must learn to navigate a world of information which social media has made far more complex.Other topics covered include new models of information exchange, commercial implications of the internet, how social media impacts on PR strategy, developing online PR strategies, risks and opportunities and CSR. 📚Effective Personal Communication Skills for Public Relations (PR in Practice) Andy Green Make ideas contagious through every channel of communication Viral marketing — word-of-mouth marketing that spreads rapidly — is now mainstream, but some of its concepts are still catching on in the realm of public relations. Drawing partly on the theories of evolutionary biologist Richard Dawkins, who used the phrase "meme" to describe a self-replicating unit of cultural information, Andy Green shows how contagious ideas —or memes — can spread through PR communications like a virus. This stimulating, original book shows how to harness the power of communication to send out a message not just virally, but through online traditional channels as well.